Strategy

Edmundson Northstar Institute's senior practice consultants guide CEOs and company leaders through an original and comprehensive strategy development process designed specifically for companies at or under $100 million in revenue.

While some consulting groups create strategy internally and hand it off to the CEO, Edmundson Northstar empowers CEOs and leadership teams by training them how to create and refine a specific and highly focused strategy for themselves on their own.

CEOs that complete the Edmundson Northstar Strategy program leave with solid answers to these tough questions:

• Who in the executive leadership team is working on strategy, and are they the right people - are there any imposters? 
• Why is our company in existence, and is it at risk?
• How important is purpose and vision and what should we do to solidify ours?
• How well are we competing in the marketplace?
• What are our dominant competitive advantages? What if we don't have any?
• How does our brand represent our positioning and purpose, and how do we enhance it? 
• How well are we penetrating our markets? What must we do to take business away from our competition?
• How well are we performing financially - really?  And how do I compare to other businesses, much less my key competitors?

Most importantly, Edmundson Northstar Strategy clients leave with the knowledge, tools, process and infrastructure that enable them to continually refine their strategy - and dominate their market.