"  There is absolutely no acceptable reason to continually hire the wrong people or keep the wrong people in a job because you did not know how to fix it... there are ways to correct that problem.   "

Northstar Assessment Institute uses the most scientifically proven and effective employee assessment tools to sharpen management skills, strengthen team performance, identify hidden skills in employees and take the guesswork out of hiring.


We are certified behavioral experts, qualified to administer employee and team inventory assessments in the following areas:

  • Pre-employment Hiring - should we proceed to interview a person based on our performance criteria?
  • Selling Skills - hidden strengths and weaknesses.
  • Relational Skills - will they fit in my culture?
  • Organizational Skills - will they plan, set goals, be on time, etc.?
  • Sales Aptitude - how much do they know about selling?
  • Executional Skills - will they execute what they know?
  • Personal Attitudes and Motivations - what gets them excited about work and life?
  • Leadership Skills - can the person lead others effectively? Why? Why not?
  • Behavioral Profiles - how do they get what they want?
  • Team Analysis - will these people work effectively as a team? Why? Why not?
  • 360-degree Evaluation - complete evaluation of what a person's peers, supervisors, employees and clients think about them.

We help organizations:

  • Identify hidden strengths and weaknesses in their sales, management and leadership teams.
  • Make better hiring decisions.
  • Reduce turnover.
  • Retain higher performers.
  • Improve the performance of existing teams.
  • Assimilate employees into new roles faster.
  • Raise the Sales IQ of the entire organization.
  • Get people in their highest performing roles.
  • Communicate with maximum efficiency.

You need to talk to us about sales assessments if your salespeople are:

  • Missing sales forecasts and saying it is not their fault.
  • Giving away too much free information to their prospects.
  • Selling on price alone.
  • Telling you they have a "hot one" but nothing happens.
  • Consistently not hitting their quota but saying it will be better next month.
  • Blaming the competition, the economy, or the company for their failures.
  • Doing proposals, after which you find them in the hands of the competition.
  • Complaining they never have time to prospect.
  • Giving the $1 million presentation and getting a "We'll think it over."
  • Spending time getting ready to get ready.
  • Making lots of friends but never turning them into customers.
  • Having high turnover.

Sales Skills and Sales Management Inventory Assessments

A comprehensive analysis of an individual's strengths and weaknesses that relate to selling and managing. It identifies the level of strengths and weaknesses of the 21 core competencies that we look for in our salespeople and managers, along with an example that explains how the particular strength and weakness will affect their performance. We are able to identify things like desire, commitment, level of excuse making, depth of need for approval, level of buy cycle, money weakness - the most powerful hidden strengths and weaknesses that exist in salespeople and managers that, when fixed, will separate them from 95% of the others.

Professional Skills for Non-Selling Professionals

A comprehensive analysis of an individual's strengths that relates to their ability to build trust and communicate with clients and prospects. It helps identify the levels of strengths, weaknesses and competencies that, while they would exist in salespeople as well, they might well exist in our professional service providers. In this assessment we are able to identify things that will clearly give us insights to the internal desires and motivations, strengths and weaknesses of each of our professionals and how we might better train them to present the firm when revenue is at stake.

Pre-employment Inventory Assessments

Gives us an immediate review of the candidate's strengths . . . can they sell, prior to interviewing them to determine if they meet our core criteria for advancing to the next level of the hiring process.

Management Skills Inventory Assessments

We measure the 33 behaviors that exist in your manager - those behaviors we look for in them that gives them the ability to be in a highly competitive environment and thrive. Aggressiveness, their authority relationships, their communication skills, their concentration, their ability to deal with conflict management, creativeness, decisiveness, detail-mindedness, negotiating, response to change, social ability, task completion, time competency and listening are just some of the behaviors we look for in our managers and measure those behaviors relative to the most successful people in the world over the last 30 years.

Behavioral and Communication Style Profiles

Knowing the personality and how it might fit into our existing organization becomes critical. We measure the person at a deeper, unconscious level to include the impact of their environment. The results show who the individual actually is and not what the person needs to be in the existing environment. As a result, the assessment identifies the true strengths and development in areas to allow for truer communication and performance improvement.

Personal Interest, Attitudes, Values and Motivations

Understanding how a person will relate, communicate and operate in the environment is important, but understanding the sub-surface issues of what they really want, what motivates them and causes them to move into action becomes even more critical. It is essentially impossible to determine their real motivation in an interview, or often even after working with someone for extended periods of time . . . now you can know.

Team Analysis Inventory Assessment

Provides a clear, easy to use framework to understand complex issues quickly to solve problems and improve performance. We use the team analysis to help teams better solve communication problems. It shows the team dynamics, the strengths and development areas needed to make the team more effective, and illustrates how the team members are adjusting their behaviors in the existing work environment.

Work Style Analysis Inventory Assessment

Designed to provide information that allows two individuals to take action that will have a positive impact on their collective performance. This tool combines the results of two individuals into one report. It identifies the styles of individuals, how the styles complement one another and where the behavior gaps exist. It also provides information regarding what the individuals should remember and practice when working together.

Leadership Inventory Assessment


Measures the "Basic 8" personality traits proven to predict job performance and retention at leadership levels. We use this both in the selection and retention process in working with our clients for upper level leaders. This is the tool we most frequently use to help organizations hire upper level leaders and/or when an organization is seeking to determine if they have "the right people in the right seats on the bus."

Oxford Learning Aptitude Inventory

Measures an individual's propensity to learn and adapt to the demands of a new position. We use it for pre-employment selection, identifying the learning styles of individuals and identifying potential candidates for managerial development and succession planning.

360 Feedback Inventory Assessment

360 feedback platform allows us to provide an organization a complete review of how persons, team members, supervisors, peers and clients perceive and relate to each one involved in the 360-degree evaluation. It is very useful when skillfully applied in certain organizations.

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