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Northstar Strategy Institute
... Ken Edmundson
We will apply our methodology to your competitive business strategy to deliver consistent, measurable and quantifiable results. We will help you execute the competitive business strategy and tactics, which will build asset value within your organization. We will help you tie in all of your activities to make sure they're producing positive ROI and playing a specific and effective role in your revenue generation.
Areas we must focus:
- Competitive Analysis: solidify your position in the market.
- Brand Strategy: cement the foundation of your marketing strategy.
- Distribution Channel Analysis: reach your market quickly.
- Channel Management Strategy: make your channels more effective.
- Pricing Audit: will a price change increase your revenue and profit?
- Develop Sales Process: making selling more predictable.
- Improve Sales Process: make it easier for your customers to buy.
- Design Marketing Campaigns: choose the right campaign for your company.
- Measure Marketing Campaigns: determine the effectiveness of your campaigns.
- Create Marketing Plan and Budgets: create the foundation of your marketing.
- Select CRM: get the right software to manage your customer data.
- Manage CRM Implementation: make sure your team adopts your new CRM software.
- Selecting a Name: select a great name for your company and protect it.
- Create Corporate Identity: reinforce your brand across all touch points.
- Create Messaging: find the right messages to reinforce your brand.
- Develop Sales Tools and Literature: deliver the right tools at the right time to get results.
- Measure Web Site Effectiveness: is your web site working for you?
- Create New Web Site: determine what type of web site you need before hiring the developer.
- Develop Customer Retention Campaigns: keep your current customers.
- Measure Customer Loyalty: are key customers likely to leave?
- Generate PR: get low cost exposure.
- Create Sales Head Count and Quotas: determine how many sales reps you need and their quotas for hitting your goals.
- Improve Sales Effectiveness: improve sales effectiveness to generate more sales.
- Design and Manage Trade Shows and Other Events: make sure your event generates customers.
- Create E-mail Marketing Campaign: use email to generate leads.
- Buy Print Media: use the right print media in your campaign.
- Buy Radio Ads: use the right radio media in your campaign.
- Run PPC Campaign: generate leads from search engines.
- Create Inbound Link Program: generate leads from other web sites.
- Optimize Web Site for Search: generate leads from search engines.
- Design Telemarketing Operations: use telemarketing in your campaigns.
- Audit Telemarketing Operations: determine the effectiveness of your telemarketing campaign.
- Create Direct Mail Piece: design the mail piece in your campaign.
- Design Direct Mail Campaign: use direct mail in your campaign.
- Outline Business Development Strategy: partner with other companies to generate revenue.
- Hire Sales/Telemarketing Reps: find the right reps for your company.
- Help Select Vendors: select the right vendor to ensure your project’s success.
- Apply ROI to Any Campaign: measure the return of your marketing investments.
- Calculate Customer Lifetime Value: find your
most valuable customer segments.
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A radically simple idea ...
take control of your 
